If it's happening in Covington or the Alleghany Highlands, then it's in the Virginian Review.
"He came to Covington and purchased a weekly newspaper and turned it into a daily in 1914 ," explains Horton Beirne about the history.
You could stay it's newspaper ink, not blood, that flows through the veins of the Beirne burn family.
For three-generations they've run this Covington newspaper.
Six-days a week, customers get national, state and local news, but that's changing.
The paper recently announced it would only publish on Wednesdays and Saturdays.
"Over the last several years we've seen a steady decline in revenue and we've gotten to the point where we need to stop that and turn it around," says Beirne.
Like a lot of dailies -circulation is down
And, publisher -editor Horton Beirne says in this region, his audience is either moving or dying.
Explains Beirne, "Since 2000 we've probably lost 16-hundred subscribers. It may not sound like a large number, but when your total circulation is normally about 7-thousand that puts a dent into it."
Beirne says instead of a physically printed paper, the Review will be focusing its efforts on the online edition.
He says the goal and commitment started by his grandfather will remain the same.
"We'll continue to give the folks a good product and give them the local news, what's happening in the community, what the government, school board and those folks are doing, and keeping our older subscribers in the upper most thoughts and take care of them," says Beirne.
The paper is still working out how this will affect staffing and jobs, but it's also hoping this move will be enough to keep the paper in business for another 100-years.
The change is set to begin on Wednesday, September 4th.