It's a tempting trend creating new business all over the country and in Roanoke.
The food truck craze is catching on and could be here to stay. They're all the rage in larger cities but research shows they're part of a billion dollar industry and business owners here want a piece of the pie.
Think you've tasted it all in Roanoke? Think again! The popular food truck trend has swept the nation and now, business owners in Roanoke are jumping on.
"We like to think that our product is exciting and it travels well, so we thought, there's a lot of opportunities to take it to them," Bubblecake owner, Rob Luks told Your Hometown News Leader.
Luks and his wife have been in the culinary business for years and while he says having a physical building and address are necessary, mobile cuisine can have more reach
"You can literally take product with you on the road and you have another store anywhere you feel there's a demand for it. Rather than having people come to you all the time, you can take it to them," Luks said.
Another husband and wife team runs the streets in The Noke Truck, bringing homemade crepes and tacos to the community. For them, the food truck route was a perfect fit.
"The cheapest way, the easiest way for us was in a truck. And, we try to bring stuff that nobody does over here, " Juan Urrea told WDBJ7.
Originally from Columbia, Juan and Claudia want to bring something unique, and more flavorful to The Star City.
"We're trying to bring our culture with our cooking style, like fresh meat, fresh stuff for tacos and also for the crepes," said Urrea.
Brick and mortar competitors don't see the mobile food craze as a threat. If anything, restaurants managers says it offers foodies more choices.
Fork In The Alley General Manager, Jon Saunders told WDBJ7, "If you're trying to obviously get in and out and immediately get back to work, a food truck is probably something you'd be interested in. If you're looking to meet a friend and sit down and talk, you're going to come to the brick and mortar places."
Both the Urreas and Luks say they reach the most customers through social media.
Food trucks of all types use Facebook, Twitter and Foursquare to let customers know where they are instantaneously.