The controversial conservative group Citizens United has released a 30-minute documentary questioning the business record of Democrat Terry McAuliffe, and three television stations with viewers in southern Virginia plan to air it repeatedly.
The documentary focuses on McAuliffe's business dealings since his run for governor in 2009, specifically the development of Greentech Automotive and Franklin Pellets.
David Bossie is the President of Citizens United Productions. "Terry McAuliffe is trying to be elected CEO of Virginia," Bossie said in a phone interview. "And he uses his business background, his business acumen on his sleeve. And he wears it around and says I'm a successful businessman. And what we tried to say is not so fast."
This could be the first time a 30-minute documentary has been used in a Virginia Governor's race. And while it might motivate opponents of McAuliffe, WDBJ7 Senior Political Analyst Harry Wilson says it's not likely to change many minds.
"It's an interesting tactic," Wilson told us, "but I think very few people today will sit through the 30-minute infomercial... except for late night insomniacs perhaps," he said.
We reached out to the McAuliffe campaign, but we didn't receive a response Tuesday.
Citizens United says it has licensed the documentary to the three stations in southern Virginia, and together they plan to air it 60 times. The group says it is also launching a $350- thousand ad campaign to promote the production's availability on line.