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Delta considers pulling direct flight from Roanoke to New York City

Published On: Jul 22 2013 08:41:31 PM EDT   Updated On: Jul 22 2013 11:35:30 PM EDT

Airport officials say passenger levels have not met expectations


Getting to one of America's most popular and booming cities could be a little harder as a big name airline considers pulling the plug on its direct flights out of Roanoke.

Delta Airlines is considering ending the non-stop flights to New York City.

Since July 2012, Delta has offered the service from Roanoke Regional to New York's LaGuardia airport, but the numbers show passenger levels are low and aren't meeting Delta's expectations.

If the numbers don't increase, Roanoke could risk losing this flight, according to airport officials.

Roanoke Regional Airport spokeswoman Sherry Wallace said the price of tickets has nothing to do with the low number of ticket sales.

"We had the same schedule and same fare structure as Charlottesville and the route was used so much they already have a second flight in Charlottesville,” she said.

Wallace said they are now working with the airline to see if promoting the service will turn the situation around.

Beginning July 22nd, the airport will launch a television campaign to help let people know of the services.

Delta currently offers flight to Atlanta and Detroit from Roanoke. According to Wallace, those flights are doing very well.

Roanoke Regional offers non-stop service to nine cities and one-stop service to nearly 500 cities around the world.

Airport officials have not said when they will make the final call on whether or not to pull this flight from its services.