In order to keep up with the competition, college coaches have to keep up with the technology.
At Roanoke College, getting social is helpful in more ways than one.
Some of the athletic programs here are over 100 years old, but coaches are depending on their fingertips for recruiting.
For coaches, social media has become a crucial tool to help educate players about their particular program.
Coaches tell us in this day and age, it's imperative to have a strong social media presence if you want to keep up.
For instance, baseball coach Matt McGuire posted pictures today showing the demolition of the old baseball locker room, for him, it's an opportunity to tell recruits the program is getting new facilities.
On the video-sharing website Vimeo, the basketball program released a video celebrating the 100th year of the program and talking about its traditions.
Bottom line: coaches say this is another tool they have to use to promote themselves and their programs.
"Kids nowadays, you gotta learn more than anything how they communicate and now more so than in the past couple of years. It was emails and phone calls and now it's more Facebook, Twitter, iPhones. If you're not communicating electronically these days you're falling behind recruiting-wise," baseball coach Matt MaGuire said.
While it's a great tool for them, there are some very strict guidelines that coaches have to follow as laid out by the National Collegiate Athletic Association.
The NCAA basically prohibits coaches from mentioning or following specific recruits.
On Facebook, coaches can private message a player, but can't talk to them on the chat function, group message them, post on their wall, like or comment on a photo, or be friends with the student athlete.
On Twitter, a potential player can follow a coach or instigate a direct message conversation, but the coach can't follow or retweet or tweet at the player.
On Instagram, the recruit can follow the coach, but the coach can't tag the recruit, nor can they like, comment or follow him or her.