Moms say they want to feed their babies without shame.
That was the motivation behind a simultaneous worldwide event called "The Big Latch On."
Saturday morning in Roanoke, moms gathered to breast-feed their babies in public.
It was part of a larger event to educate and raise awareness.
" I really think that more mom need to breast-feed and are ashamed to and afraid to because it's not normal in our society right now. And, I think we need to help make it more normal so mothers feel like they have a right to do it," explains mom and organizer Holly Martin.
The women had their children latch on for a full-minute.
Throughout the world other women did the same thing- all in hopes of making breast-feeding more mainstream.
This event was also part of World Breast-feeding week.