A visit to public radio station WVTF, and an interview for the statewide program Virginia Conversations offered the kind of exposure Robert Sarvis needs right now.
The Libertarian candidate for Governor doesn't have the name recognition of his two major party opponents, but he says most voters are receptive.
"People are elated," Sarvis told WDBJ7. "They are absolutely elated that they have a third option."
New surveys offer encouragement. Two polls released Thursday give him 9 and 10 percent of the vote, with an equal percentage of undecided voters.
" It shows that people are really hungry for something totally different from what the Republicans and Democrats are giving them," Sarvis said in an interview. "Elections are about accountability and it's very important to hold both the Republican and Democratic parties accountable. And the only way to do that is reject what they're selling."
Sarvis says he wants a Virginia that's "open-minded and open for business."
He's an advocate of school choice, and wants to end special incentives and tax breaks for specific businesses. He supports gun rights and gay marriage. And he would like to legalize marijuana.
In this race, his greatest selling point might be that he's not Terry McAuliffe or Ken Cuccinelli.
Sarvis faces long odds, and a look at the fundraising race is a perfect illustration.
At the end of June, Democrat Terry McAuliffe had raised almost $12.7 million. Ken Cuccinelli's campaign had brought in almost $7.7 million. And Sarvis? The Virginia Public Access Project says he had raised just under $39 thousand.
Despite those numbers Sarvis says he's running more than a symbolic campaign, and expects to win more support in the final weeks leading up to election day.