A new incentive may help some students attend a Lexington university.
This week, Washington and Lee announced it was introducing a new financial aid initiative.
It's called "W&L Promise."
The program guarantees free tuition to any admitted student whose family's income is below 75-thousand dollars.
The university's president says the school has been working over the last seven-years to increase financial aid.
"It really is an attempt to step up and say we want to build an excellent student body and we think there are students that meet those criteria from up and down the socioeconomic spectrum," says W&L President Ken Ruscio.
The president says this program is through an endowment funded with gifts from alum and supporters, and not from an increase in tuition.