Roanokers lined up for free groceries Wednesday morning as a longtime local business celebrated a new name.
Piggly Wiggly has made its return to the Roanoke Valley. The store is at 1314 Riverland Road. Click here to see a map.
And early Wednesday morning, customers were waiting outside the grocery store on Riverland Road for the official grand opening.
“People have been coming here for years and years like us, and it's kind of a change, but we're just real excited about it being a Piggly Wiggly,” Piggly Wiggly customer Julie Reed said.
The store has been a fixture in southeast Roanoke for more than 20 years, and neighbors say the switch to Piggly
Wiggly will be a plus for the neighborhood.
The grand opening continues Wednesday with music, free food, and the Virginia Lottery.